Monthly Archives: July 2010

The Most Dangerous Man in the World – Part II

Reaction to the leaks have been wide-ranging and are still continuing. The Afghanistan government claims vindication, “These reports show that the U.S. was already aware of the ISI connection with the al Qaeda terrorist network”. So does the Indian government, … Continue reading

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The Most Dangerous Man in the World – Part I

No, this post is not about any sundry criminal, terrorist or would-be supreme potentate of the world. This is about Julian Assange, and why he and his colleagues might just change democracy as we know it. Assange is a child … Continue reading

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Do you block access or encourage your employees to be socially online?

About 9,000 followers of Vodafone UK’s Twitter account saw this message: “VodafoneUK is fed up of dirty homo’s and is going after beaver”. Vodafone immediately deleted that message, but it was re-tweeted by followers and spread quickly all over the … Continue reading

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Your brand on Facebook: How not to get lost – Part III

Best Practices Set #3: Don’t let your page get ‘brandjacked’ Remain alert. Your page can get brandjacked if you are not alert. Refer to the case-study on Nestle’s disastrous campaign (https://rksinteractive.wordpress.com/2010/07/22/welcome-to-the-hottest-media-in-town-but-it-can-really-get-hot-part-i/). As discussions happen between fans, help steer the conversation. … Continue reading

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Your brand on Facebook: How not to get lost – Part II

Best Practices Set #2: Engaging customers on Facebook is about, um, engaging Speak directly to your fans. Let them profit from their ‘fanship’. Do not copy-paste boilerplate communications. The copy that looks good on your brochures, website, press ads is … Continue reading

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Your brand on Facebook: How not to get lost – Part I

On 21 July, Facebook crossed 500 million members. To put it in other terms, were Facebook a country, it would be the third most populous in the world, after China and India. Brands all over the world are struggling to … Continue reading

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Augmented Reality in Kids world

Augmented Reality (AR) has entered your child’s playroom in a big way. A project dubbed as “Do Crew” by whistleBox (NY) is a new Browser-based AR experience targeted at kids and their most loved activity – watching cartoons. Do Crew … Continue reading

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Blogwatch: Inside Facebook

If you are trying Social marketing for your non-profit cause (or for profit brand), you probably have pages on Facebook, Twitter etc. Facebook is by far the richest (in terms of media, photos and long content) and most popular social … Continue reading

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Flog the blog

It is with great hesitation that I finally managed to embark on this journey of blogging. Used to think that it is such a waste of time (it still is in many cases). But then it is also an effective … Continue reading

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Blogwatch: Ann Telnaes’ animated cartoons

We often look first at the cartoonists’ column in a newspaper – it is in a way, a summary of the day’s dominant theme. Presented in a witty manner, with an exaggerated caricature and a witty line, the cartoon often … Continue reading

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