Daily Archives: July 22, 2010

Blogwatch: The Vigil Idiot

No time (or patience or money or spirit) to watch a movie, but you still want to know how it goes? Too bored to read wordy reviews in newspapers and news-sites? Then this is just the right blog to look … Continue reading

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Welcome to the hottest media in town (but it can really get hot) Part IV (this is the last)

So how does one run a social media campaign that doesn’t get too hot? Again citing Olivier Blanchard, a few tips (emphases are mine):- 1. If you have a Facebook wall, a Twitter page, or a blog, be present on … Continue reading

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Welcome to the hottest media in town (but it can really get hot) Part III

So what lessons does Nestlé’s disaster (which is already becoming an MBA case study in how not to do PR) hold for any company that wants to have a presence in the digital space, and a positive one at that? … Continue reading

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Welcome to the hottest media in town (but it can really get hot) Part II

Sow how could Nestlé have done better? The website PRDisaster.com has the following five points it says Nestlé should have considered before it ventured onto the interactive space: 1) It says the site is for people who want to celebrate … Continue reading

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Welcome to the hottest media in town (but it can really get hot) Part I

The digital and interactive space is today the hottest media to be present on. Every brand wants to be in this space; at the least every brand which wants to retain an appeal among younger people and come across as … Continue reading

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Parisian Love

I just fell in love with this video when I saw it at Goa Fest this year. It was an amazingly simple concept yet touching in its own way. The soundtrack helps build that sense of emotion that makes this … Continue reading

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Go take a walk!

There are corporate films and then there are corporate films. This particular one by Johnnie Walker stars Robert Carlyle and though seems brilliantly simple must have been challenging to shoot. Yet it does seem quite refreshing in a time of … Continue reading

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