Happy knees, happy eyes

The brief: To create a microsite for Gelixer, a brand of collagen-based products that aim at rejuvenating your knees and help prevent arthritis.

The promise: ‘Happy Knees’ is the brand promise. Consume the product regularly, and the collagen in your body will remain undiminished, and in turn your knees will be as supple and bendy as they are today.

The challenge: Well, we could have done yet another pharma website. Crammed with alarmist facts, crowded with statistics, and peppered with research on how the product made you better. We decided we wouldn’t do that.

Because we believe that the new must be the now. So we came up with a design that aims to jolt the viewer, to give him a stunningly refreshingly different experience. And so you have www.gelixer.com. A website with an edgy new design. Red for vitality. Images of people being happy. Information laid out with a great deal of breathing space. The dross cut out, the relevant put in.

With a navigation that’s both exciting and easy to use. Which puts the customer in focus, and magically, puts the product in focus too.

We’re not being modest about our site. That’s because we don’t want to do things to be modest about. We believe in building an interactive experience that truly stands out.

Do check out www.gelixer.com. And watch this space for more surprises like it!

About ozymandias

What am I? A body and brain, products of carbon concatenation chemistry, an intelligence and conscience to enable bits of DNA evolve. Maybe a pharaoh, maybe a dung-beetle, never more than a safe conduit for some genes.
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