The name is somewhat strange for a blog about web developing. Run by Swedish web professional Roger Johannsson, he describes it as:
This site is a place for me to post articles, tutorials, and comments on subjects that are interesting and useful to me and hopefully to other web professionals. Most posts on this site are related to web standards, accessibility, or usability in one way or another, with the occasional post on other subjects.
Much of his writings are about web accessibility, including SEO and indexing issues, though his tips and tricks will surely be useful to all classes of web developers, from rookies to rockstars. Do make a trip to 456 Berea Street whenever you reach a dead end with HTML!