Daily Archives: July 29, 2010

Your brand on Facebook: How not to get lost – Part III

Best Practices Set #3: Don’t let your page get ‘brandjacked’ Remain alert. Your page can get brandjacked if you are not alert. Refer to the case-study on Nestle’s disastrous campaign (https://rksinteractive.wordpress.com/2010/07/22/welcome-to-the-hottest-media-in-town-but-it-can-really-get-hot-part-i/). As discussions happen between fans, help steer the conversation. … Continue reading

Rate this:

Posted in Webindon | Tagged , , , | Leave a comment

Your brand on Facebook: How not to get lost – Part II

Best Practices Set #2: Engaging customers on Facebook is about, um, engaging Speak directly to your fans. Let them profit from their ‘fanship’. Do not copy-paste boilerplate communications. The copy that looks good on your brochures, website, press ads is … Continue reading

Rate this:

Posted in Webindon | Tagged , , , , , , , , | Leave a comment

Your brand on Facebook: How not to get lost – Part I

On 21 July, Facebook crossed 500 million members. To put it in other terms, were Facebook a country, it would be the third most populous in the world, after China and India. Brands all over the world are struggling to … Continue reading

Rate this:

Posted in Webindon | Tagged , , | Leave a comment

Augmented Reality in Kids world

Augmented Reality (AR) has entered your child’s playroom in a big way. A project dubbed as “Do Crew” by whistleBox (NY) is a new Browser-based AR experience targeted at kids and their most loved activity – watching cartoons. Do Crew … Continue reading

Rate this:

Posted in Webindon | Tagged , , , , , , , , , | Leave a comment

Blogwatch: Inside Facebook

If you are trying Social marketing for your non-profit cause (or for profit brand), you probably have pages on Facebook, Twitter etc. Facebook is by far the richest (in terms of media, photos and long content) and most popular social … Continue reading

Rate this:

Posted in Blogosphere | Tagged , , , , | Leave a comment