Monthly Archives: August 2010

Who will watch the Watchmen?

This question, originally asked by Plato to Socrates, defines the relationships of governments and citizens. Socrates defined a perfect society in which the citizens form one class, and the elites form another class that guards and protects the citizens. Plato … Continue reading

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You may take a man out of India, but his heart (and mouse) is still there

The online marketing and consulting firm JuxtConsult has issued a study of online behavior of NRIs. While the full report is not free, JuxtConsult has released a free presentation with data from a survey of 1549 NRIs settled in various … Continue reading

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Blogwatch: Puneri Patya

One frequent grouse about the internet in India is that it does reach out in Indian languages, which is why print and TV are still dominant. Compare this to the internet in China, which has some 400 million users and … Continue reading

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Dangerous Curves Ahead

Who is the most dangerous person on the internet? OBL, with his videos that turn up here and there? Kim Jong-Il, with his government’s own YouTube channel and Twitter account? Julian Assange (whom Idescribed as dangerous not too long ago)? … Continue reading

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A Dream for Ten Dollars

This is a long story. It has a big dream, drama, betrayals, intrigue, disappointment and tragedy in it. It’s a story of a dream that students worldwide would have cheap laptops to help them with education. It’s a story of … Continue reading

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How (not) to get addicted to Facebook

It’s easy to get sucked into Facebook and spend (or as bosses call it, waste) one’s whole day on it. But how does the addiction, which has made one website as powerful as China or America, start? This snippet from … Continue reading

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The name was Bond. But it’s Gotabhaya Shankara Masilamani Rao now.

We spend so much of our lives online, and so much of our private (especially the embarrassing bits) are available for everyone to see, that in the future we may have to change our names and identities if we are … Continue reading

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Pirates of the Arabian

Sometimes there’s a flip side to India’s being an IT leader of the world. The United States’ Business Software Alliance reports that Indians are one of the bigger software pirates in the world. In 2009, BSA reports that about $2 billion … Continue reading

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Why you shouldn’t stop advertising even after the sale

A rather tricky issue in marketing is consumer adoption of a new product. After all, consumers reject more new kinds of product than adopt them. For every successful iPhone, there have been these hundreds of kitchen appliances that sold no more … Continue reading

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Choosing Roommates: Opening choices, or closing doors?

When I was in university, I had to share my hostel room with someone picked at random. I was quite lucky that my roommate turned out to be a great person to be with, a person of rather different tastes, … Continue reading

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