Monthly Archives: October 2010

RKSI’s innovation for Dassera is a hit!

We had an interesting assignment this month. Digital Direction suddenly came to us and said that LIC wanted banners for it that were radically different. So far we had been adapting press ads into LIC banners, but the client did … Continue reading

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The Internet: Professional Provocateuress par excellence

Maureen Dowd is one of the English-speaking world’s bestknown feminists; her column in the New York Times a bellwether for the movement. So it comes across as interesting when she was described as a Professional Provocateuress by Kathleen Parker, another … Continue reading

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Google launches Google Music India

Google Music is here, a Google property that lets you search (and not surf) a huge host of Hindi film music. True to its tradition, Google has created another facility that’s about searching not browsing (like Google Mail), and working … Continue reading

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Will the revolution be tweeted? Part II

There are of course flaws in Gladwell’s article, which critics have been quick to catch on. Critical is his example of the Civil Rights Movement itself. He writes, “And of what use would a digital communication tool be in a … Continue reading

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Will the revolution be tweeted? Part I

Malcolm Gladwell is an author used to being in the eye of storms. It’s usually about his books, and the way the ‘insights’ in those books excite people; his ‘Tipping Point’ is now as much a concept in human behaviour … Continue reading

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Posted in Social Republic, Webindon | Tagged , , , , , , | 2 Comments

The usability side of search. India’s Google story.

Ask someone to find out information about any topic and the first thing that the person is going to do is to log onto Google and try a keyword search. He might even do it from his cell phone these … Continue reading

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Posted in Webindon | 1 Comment

Website Review: IPAIDABRIBE.com

In 2009, according to Transparency International’s Corruption Perception Index (CPI), India ranked 96th among 180 countries. In other words, it was the world’s 96th most corrupt country (Somalia). Overcoming corruption and bribery offers great scripts for movies, but often stamping … Continue reading

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Creative Technologists in Ad Land – Through the looking glass.

The talk that you will often hear whispered in the hallowed halls and corridors of traditional advertising agencies is that ‘Interactive is the way to the future and it will, in a few years time, possibly replace print. With more … Continue reading

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Posted in Miscellania | 1 Comment