RKSI’s innovation for Dassera is a hit!

We had an interesting assignment this month. Digital Direction suddenly came to us and said that LIC wanted banners for it that were radically different. So far we had been adapting press ads into LIC banners, but the client did not want that anymore. For Dassera and then Diwali, we had to do new creatives using our own brains, for the net only. What an opportunity!

So rack, rack, rack your brains till you get the big idea. Everyone’s on the job – Tridib, Prashant, Vinayak, Raamesh, Shirish. And we come up with a humdinger of an idea, drawing from mythology and tradition. What about making a Ramlila celebration online? Complete with a bow & arrow & an effigy of Ravan. And we made it interactive, by letting the viewer shoot the arrow (by clicking on it). The Ravan was lovingly drawn by Prashant, and then we all got into the act, animating the banner. And in record time it was finished, sent to client, approved, sent to publisher, QCed and made live on Dassera!

You can see the banners on the links here:

MSN Roadblock: http://www.rkswamyinteractive.com/dussera-blog/road_block_001.html

Shsoshkele: http://www.rkswamyinteractive.com/dussera-blog/Dussera-Banner-470X280.html

Truly one of the most exciting few days we’ve had, and now we’re looking forward to Diwali banners!

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About ozymandias

What am I? A body and brain, products of carbon concatenation chemistry, an intelligence and conscience to enable bits of DNA evolve. Maybe a pharaoh, maybe a dung-beetle, never more than a safe conduit for some genes.
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