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Monthly Archives: November 2010
A byte of magnetic code. A $7 billion business.
Would you think it clever business sense or rank insanity if you mortgaged your home to raise $100,000 to buy an virtual asteroid? Yes, you got that right, a virtual asteroid. It looks and feels like an asteroid, but rests … Continue reading
The ‘Good’ Old Days?
As we grow older, there’s always the refrain of the ‘good old days’ we start spouting. (I’m beginning to spout some of it already). Do aging advertisiers too yearn for the good old days? When it was still about a … Continue reading
The Raymond Store Walkthrough on YouTube
17th November 2010: R K SWAMY Interactive launched an interactive campaign introducing The Raymond Store online. The campaign was hosted on YouTube. This was the first time a Raymond commercial was aired online before being released nationwide on television. About … Continue reading
Posted in Creativia
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The Raymond Shop premieres ‘Come & See’ TV Commercial on YouTube before releasing in television for the first time
R K SWAMY launched an interactive campaign premiering The Raymond Shop ‘Come & See’ TVC online. The campaign is being hosted on YouTube (http://www.youtube.com/theraymondshop). This is the first time a Raymond commercial is being aired online before being released nationwide … Continue reading
Let’s celebrate National Unfriend Day
As William Shatner* says, “Those people on Facebook. They’re not your friends.” The host on this video has a simple test for your friends: announce that you are shifting home. Those who come to help are friends. Unfriend the rest. … Continue reading
Posted in Miscellania, Social Republic
Tagged Facebook, National Unfriend Day, William Shatner
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Hollywood’s Top Parasatires
An earlier post mentioned the word parasatire. I must admit I’m fascinated by the word. A satire that not only spoofs another movie, but releases in the afterglow and makes a decent bit of cash too. What a way to … Continue reading
Cometh The Time, Cometh The Word!
This blog has a (not not much used) section on new word coinages, many triggered by the internet. While we do recommend that as a good read, when that section is not being updated, we direct you to Ben Schott. … Continue reading
Keeping up with the Phoneses
I’m a bit slow I suppose, or this blog would have been up four days ago, as the story broke. TechCrunch started it all, saying that Facebook was secretly building a phone. Apparently it’s a top secret project that no … Continue reading
Posted in Webindon
Tagged Facebook phone, Joe Hewitt, Mark Zuckerberg, Matthew Papakipos, TechCrunch
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