How does India’s largest insurer, and one of our biggest clients, usher in Deepavali online? With a big bang of course! So virtual crackers and Diwali lights show up all over the internet as LIC greets India a Happy Diwali!
Look out for our YouTube innovation, the first time YouTube has tried it in India. It is live all day on 4th November. The innovationcombines a virtual cracker on a flash banner animation along with a video carousel showcasing the brand’s latest video commercials. In addition, there’s a gallery of promotional messages from LIC.
To complement, there’s an MSN India roadblock on the same day, full of twinkling lights and a cracker that you can set off!
Plus, we’ve got a bunch of interstitial banners on these sites:
zapak.com: Interstitial on Home Page
webdunia.com: Interstitial on Home Page
indiatimes.com: Interstitial on Home Page
timesofindia.com: Interstitial on Home Page
economictimes.com: Interstitial on Home Page