No cLIChes for Diwali!

How does India’s largest insurer, and one of our biggest clients, usher in Deepavali online? With a big bang of course! So virtual crackers and Diwali lights show up all over the internet as LIC greets India a Happy Diwali!

Look out for our YouTube innovation, the first time YouTube has tried it in India. It is live all day on 4th November. The innovationcombines a virtual cracker on a flash banner animation along with a video carousel showcasing the brand’s latest video commercials. In addition, there’s a gallery of promotional messages from LIC.

To complement, there’s an MSN India roadblock on the same day, full of twinkling lights and a cracker that you can set off!

Plus, we’ve got a bunch of interstitial banners on these sites:

zapak.com: Interstitial on Home Page
webdunia.com: Interstitial on Home Page
indiatimes.com: Interstitial on Home Page
timesofindia.com: Interstitial on Home Page
economictimes.com: Interstitial on Home Page

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About ozymandias

What am I? A body and brain, products of carbon concatenation chemistry, an intelligence and conscience to enable bits of DNA evolve. Maybe a pharaoh, maybe a dung-beetle, never more than a safe conduit for some genes.
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