An earlier post mentioned the word parasatire. I must admit I’m fascinated by the word. A satire that not only spoofs another movie, but releases in the afterglow and makes a decent bit of cash too. What a way to make a living.
So I did a wee bit of looking up, and came up with some commercially successful parasatires. Here’s my list:
Scary Movie – horror films, esp Scream – $818 million
Austin Powers – James Bond – $676 million
Johnny English – James Bond – $160 million
Meet the Spartans – 300 – $84 million
Dance Flick – High School Musical – $10 million
(Data from Wikipedia, where else?)
(The millions of dollars represent worldwide collections.)
Clearly people love being scared even when they are being tickled. And James Bond is something of a victim; I suppose everyone loves taking potshots at the philandering, invulnerable, never-at-a-loss alpha male types. And I thought 300 was bad enough without a parody (since it seems a parody of Thermopylae itself), but clearly there was appetite for some parasatire. 84 million dollars cannot be wrong. But why?
And it spills over into advertising too. Some of the ads I like best are parasatires of other ads. Coca Cola’s Sprite runs its entire campaign spoofing the other brand colas (Remember the one that said ‘Yeh hai Hindustan, meri jaan’? or the much earlier one about ‘dakaar‘?). It sells quite well. At the least, I’m loyal to this brand, and I find it in most shops.
And there was Avis Car Rentals and their famous slogan “We’re number 2 but we try harder”. Hertz which was number 1, hit back with a parody of that ad that they were #1 and they didn’t have to try. They remained there. (This was the 80s. No idea who the market leader is now.)
But this is my list. Cook up your own and tell. Would really love to know. You’ll notice no Bollywood (or any other -ollywood) flicks make the grade, simply because I have no idea where to begin. So do please enlighten me on those too.