R K SWAMY launched an interactive campaign premiering The Raymond Shop ‘Come & See’ TVC online. The campaign is being hosted on YouTube (http://www.youtube.com/theraymondshop). This is the first time a Raymond commercial is being aired online before being released nationwide on television.
About the campaign
The focal point of The Raymond Shop’s interactive campaign is an expandable roadblock YouTube property, fixed for a day. This means that anyone who is logging onto YouTube will be privy to the premiere of the new commercial. Clicking on the ad causes the video to expand and play on the YouTube homepage. A separate ‘The Raymond Shop’ YouTube channel has been created to host the video. Banner ads promoting the new campaign link to a landing page which not only integrates the video but uses Google Maps to display The Raymond Shop outlets across India.
Hat-tip: Hemen Patel