Author Archives: rkswamyinteractive

The Raymond Shop premieres ‘Come & See’ TV Commercial on YouTube before releasing in television for the first time

R K SWAMY launched an interactive campaign premiering The Raymond Shop ‘Come & See’ TVC online. The campaign is being hosted on YouTube (http://www.youtube.com/theraymondshop). This is the first time a Raymond commercial is being aired online before being released nationwide … Continue reading

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Parisian Love

I just fell in love with this video when I saw it at Goa Fest this year. It was an amazingly simple concept yet touching in its own way. The soundtrack helps build that sense of emotion that makes this … Continue reading

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Go take a walk!

There are corporate films and then there are corporate films. This particular one by Johnnie Walker stars Robert Carlyle and though seems brilliantly simple must have been challenging to shoot. Yet it does seem quite refreshing in a time of … Continue reading

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Here’s an idea…

Here is a line that we are seeing everywhere these days. What’s the most resilient parasite? An Idea. A single idea from the human mind can build cities. An idea can transform the world and rewrite all the rules. Which … Continue reading

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Spicing up lives

This Old Spice video has been doing the rounds and has been much debated about across the site. What we find interesting is the fact that videos have been made as responses to comments posted on the site. Making the … Continue reading

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Cyberwar!

When is too much information a bad thing? The July 3rd issue of The Economist featured an article on Cyberwar. You couldn’t fail to miss it, what with the cover depicting a pixelated apocalypse looming over some American city. The … Continue reading

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Posted in Miscellania | 1 Comment

13th Street

There are viral videos and there are VIRAL VIDEOS. This amazing concept for the German channel 13th Street is truly amazing. It blends cutting edge technology with a viral that captivates audiences having them rooted to their seats. An amazing … Continue reading

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Should we bother when big brother is watching?

What are we Indians supposed to put up in the name of national security? Today’s papers feature an article on how the Government of India is cracking down on the likes of BlackBerry, Skype and Gmail. How it wants these … Continue reading

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Coca Cola’s new viral

We came across this viral video of Coca Cola. An interesting depiction of how Coca Cola can change your life with its open happiness campaign.

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