Author Archives: rubikazariah

The Raymond Store Walkthrough on YouTube

17th November 2010: R K SWAMY Interactive launched an interactive campaign introducing The Raymond Store online. The campaign was hosted on YouTube. This was the first time a Raymond commercial was aired online before being released nationwide on television. About … Continue reading

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The usability side of search. India’s Google story.

Ask someone to find out information about any topic and the first thing that the person is going to do is to log onto Google and try a keyword search. He might even do it from his cell phone these … Continue reading

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Posted in Webindon | 1 Comment

Creative Technologists in Ad Land – Through the looking glass.

The talk that you will often hear whispered in the hallowed halls and corridors of traditional advertising agencies is that ‘Interactive is the way to the future and it will, in a few years time, possibly replace print. With more … Continue reading

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Posted in Miscellania | 1 Comment

Understanding Augmented Reality

You hear a lot about it all around you, everyone seems to be doing it, brands are jumping on the bandwagon, but what is augmented reality actually? We all know what computer games look like these days. They are getting … Continue reading

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Waving goodbye to Google Wave

The internet is rife with news of how Google Wave will be wrapped up soon. Most of us didn’t jump on the Wave bandwagon and half of us probably don’t know what it is all about. Wave is a real-time … Continue reading

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Facebook Frenzy – Public Policing

If you are one of those people who thought that Facebook was nothing but a waste of time then, it’s time to think again. The far reaches of the internet combined with social networking has lead to a rise of … Continue reading

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When will brands get game?

I have been saying for quite some time that the future of the communication fields rests in the realm of gaming. Nothing could be truer with the rising popularity of gaming on the iPhone. Brands are jumping on the bandwagon … Continue reading

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