Category Archives: Creativia

Discover cutting edge creativity from the web.

WikiLeaks: Y2K redux?

Remember the Y2K crisis that gripped everybody, a thousand years ago*, in 1999? There was panic worldwide that computers would crash on January 1, 2000 because their internal timekeepers, running on two digit years, would reset to 00. It gained … Continue reading

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The ‘Good’ Old Days?

As we grow older, there’s always the refrain of the ‘good old days’ we start spouting. (I’m beginning to spout some of it already). Do aging advertisiers too yearn for the good old days? When it was still about a … Continue reading

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The Raymond Store Walkthrough on YouTube

17th November 2010: R K SWAMY Interactive launched an interactive campaign introducing The Raymond Store online. The campaign was hosted on YouTube. This was the first time a Raymond commercial was aired online before being released nationwide on television. About … Continue reading

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Hollywood’s Top Parasatires

An earlier post mentioned the word parasatire. I must admit I’m fascinated by the word. A satire that not only spoofs another movie, but releases in the afterglow and makes a decent bit of cash too. What a way to … Continue reading

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No cLIChes for Diwali!

How does India’s largest insurer, and one of our biggest clients, usher in Deepavali online? With a big bang of course! So virtual crackers and Diwali lights show up all over the internet as LIC greets India a Happy Diwali! … Continue reading

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RKSI’s innovation for Dassera is a hit!

We had an interesting assignment this month. Digital Direction suddenly came to us and said that LIC wanted banners for it that were radically different. So far we had been adapting press ads into LIC banners, but the client did … Continue reading

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Think before you link

When creating an online banner, or trying to link your landing page to a larger website, it’s tempting to use the internet’s most popular phrase – ‘click here’. Well, it works many times, readers click on it if they really … Continue reading

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A new twist to the tale

The new age of literature is here. Told entirely through emails, sms, chats and blog posts, this insanely funny novel “e- square”  by Matt Beaumont plays out through the inboxes, chat texts and SMSes of different people of a total abnormal … Continue reading

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Novelty vs Greatness

Washington Post cartoonist Tom Toles posts this rant on his online space:- I have a great new idea that no one has thought of yet. If you have a great new idea that no one has thought of yet, it’s … Continue reading

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Here’s an idea…

Here is a line that we are seeing everywhere these days. What’s the most resilient parasite? An Idea. A single idea from the human mind can build cities. An idea can transform the world and rewrite all the rules. Which … Continue reading

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