Category Archives: Miscellania

This blog has moved

We are happy to announce that RK Swamy Interactive’s blog has moved to its own web location. You can now see all old posts and all forthcoming posts on http://rkswamyinteractive.com/blog. Thank you WordPress.com. It was fun being with you.

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Erratum

In our post ‘barkhagate: We, the Twitter people‘ we had incorrectly mentioned that Expressbuzz is owned by the Indian Express Group. It is in fact owned by The New Indian Express, and its editor is Aditya Sinha who does not … Continue reading

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Let’s celebrate National Unfriend Day

As William Shatner* says, “Those people on Facebook. They’re not your friends.” The host on this video has a simple test for your friends: announce that you are shifting home. Those who come to help are friends. Unfriend the rest. … Continue reading

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Google launches Google Music India

Google Music is here, a Google property that lets you search (and not surf) a huge host of Hindi film music. True to its tradition, Google has created another facility that’s about searching not browsing (like Google Mail), and working … Continue reading

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Will the revolution be tweeted? Part II

There are of course flaws in Gladwell’s article, which critics have been quick to catch on. Critical is his example of the Civil Rights Movement itself. He writes, “And of what use would a digital communication tool be in a … Continue reading

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Creative Technologists in Ad Land – Through the looking glass.

The talk that you will often hear whispered in the hallowed halls and corridors of traditional advertising agencies is that ‘Interactive is the way to the future and it will, in a few years time, possibly replace print. With more … Continue reading

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A Dream for Ten Dollars

This is a long story. It has a big dream, drama, betrayals, intrigue, disappointment and tragedy in it. It’s a story of a dream that students worldwide would have cheap laptops to help them with education. It’s a story of … Continue reading

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Pirates of the Arabian

Sometimes there’s a flip side to India’s being an IT leader of the world. The United States’ Business Software Alliance reports that Indians are one of the bigger software pirates in the world. In 2009, BSA reports that about $2 billion … Continue reading

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Website: Petrol Prices in Mumbai

If you own a car in Mumbai (or don’t but need to fill out fuel reimbursement vouchers) and need to look up petrol prices, this is just the site for you. It lists the addresses of petrol pumps, and the … Continue reading

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Understanding Augmented Reality

You hear a lot about it all around you, everyone seems to be doing it, brands are jumping on the bandwagon, but what is augmented reality actually? We all know what computer games look like these days. They are getting … Continue reading

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