Our take on the Radia tapes and its consequences on old and new media is a hit on Twitter. We’ve noticed quite a few people have chosen to tweet the post through their Twitter handles. http://topsy.com/rksinteractive.wordpress.com/2010/11/24/barkhagate-we-the-twitter-people/?utm_source=pingback&utm_campaign=L2 While this might not … Continue reading
R K SWAMY launched an interactive campaign premiering The Raymond Shop ‘Come & See’ TVC online. The campaign is being hosted on YouTube (http://www.youtube.com/theraymondshop). This is the first time a Raymond commercial is being aired online before being released nationwide … Continue reading
How does India’s largest insurer, and one of our biggest clients, usher in Deepavali online? With a big bang of course! So virtual crackers and Diwali lights show up all over the internet as LIC greets India a Happy Diwali! … Continue reading
We had an interesting assignment this month. Digital Direction suddenly came to us and said that LIC wanted banners for it that were radically different. So far we had been adapting press ads into LIC banners, but the client did … Continue reading
The brief: To create a microsite for Gelixer, a brand of collagen-based products that aim at rejuvenating your knees and help prevent arthritis. The promise: ‘Happy Knees’ is the brand promise. Consume the product regularly, and the collagen in your … Continue reading
