Tag Archives: LIC

No cLIChes for Diwali!

How does India’s largest insurer, and one of our biggest clients, usher in Deepavali online? With a big bang of course! So virtual crackers and Diwali lights show up all over the internet as LIC greets India a Happy Diwali! … Continue reading

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RKSI’s innovation for Dassera is a hit!

We had an interesting assignment this month. Digital Direction suddenly came to us and said that LIC wanted banners for it that were radically different. So far we had been adapting press ads into LIC banners, but the client did … Continue reading

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